Melbourne, Australia - 15 June, 2016

Synnex Australia Pty Ltd, an Asia-Pacific IT distribution company, today announced a distribution agreement with Razer, a world leader in connected devices and software for gamers.

As part of the agreement, Synnex will distribute Razer’s gaming products, including keyboards, audio products, mice, controllers, mouse mats, and accessories in Australia.

Jay Ko, product director, Synnex Australia, said, “Gaming is one of the largest segments in the global entertainment industry, forecasted to be worth $22.52bn by 2020.[1] The innovation within the industry shows that strong growth will continue for many years to come.

“Razer is a well-recognised brand for Australian gamers. Synnex looks forward to working with Razer to ensure broader availability of the latest Razer peripherals through a well-planned distribution strategy.”

“Razer is fully committed to the gaming market in Australia and will continue to invest heavily,” says Mike Dilmagani, Razer SVP, sales and marketing. “We are confident that Synnex is the right partner to help ensure that our Australian Razer fans receive the latest technology we have to offer at the best possible value.

“With Synnex, we now have a more streamlined process and a closer relationship with the retailers, which means our fans can also find the newest Razer products they want on retail shelves in a much timelier fashion.”

For more information on Synnex, please visit www.synnex.com.au