Melbourne, Australia - 11 May 2016

Synnex Australia Pty Ltd has signed the distribution agreement with Act-On, a leading Cloud based Marketing Automation Vendor. Synnex will become the only distributor in the APAC region with a cloud based digital marketing platform as part of its Synnex cloud marketplace for Channel Partners.

The Act-On cloud marketing automation platform delivers innovation that empowers Marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty, With Act-On, Marketers can drive better business outcomes and see higher customer lifetime value.  Act-On offers out of the box connectors with all major CRM solutions, including Microsoft Dynamics, Salesforce, Netsuite CRM+ and can be integrated with Business Intelligence and Analytics platforms.

Kee Ong, CEO, Synnex Australia and New Zealand, said, “We are excited about the Synnex and Act-On strategic partnership. The Act-On digital automation platform can be ordered through the Synnex Cloud automation platform, allowing Synnex to extend its Partner reach beyond its traditional ICT Reseller base to Digital Agencies, CRM Partners, Integrators and Partners with Creative Services.  The Act-On digital marketing automation platform will be made available to Synnex New Zealand Cloud marketplace later this year and be rolled out to the rest of the Synnex APAC Channel”

Synnex Channel Partners can now resell Act-On to their end clients that have a small marketing team but want to be more efficient with less marketing staff, to deploy more campaigns effectively.  They can leverage the benefits of the Act-On digital automation platform to manage their entire end to end marketing and communication deliverables. With the joint Synnex and Act-On partnership we are helping Synnex Channel partners to deploy Act-On marketing automation for their own B2B marketing campaigns, to turn more leads into customers and revenue. 

 "I am extremely pleased that Synnex Australia has chosen Act-On Software as the preferred Marketing Automation solution provider for their new Synnex Cloud Platform," said Greg Goldstein, Sr. Director, Global Channel Development and Sales at Act-On Software. "Having a partner like Synnex Australia is a great win for Act-On, and will help to extend our reach into the APAC market. We look forward to working with Synnex Australia to bring best of breed Marketing Automation to more customers worldwide."

Michael Tea, General Manager Ecommerce & Cloud Services said: “Synnex will leverage the digital marketing experience of the Global Act-On Marketing and Executive team to run joint Cloud Marketing workshops in Australia for our Channel Partners in the next coming months.  We will demonstrate how Channel Partners can successfully market and increase their services revenue by adopting the Act-On digital marketing automation platform in the Cloud”.

For more information on Synnex, please visit www.synnex.com.au.