Cricut signs Synnex as newest distributor to further expand its Australian retail footprint

4 June, 2020 Sydney - Cricut, the global leader in creative technology and smart cutting machines, has today announced a new distribution agreement with Synnex Australia. Adding to its existing distributors, Synnex will provide further incremental growth into broader mass-market retail as well as introduce Cricut to its significant base of established resellers.

Traditionally found at select mass-market retailers and specialist stores, this agreement with Synnex reinforces Cricut’s focus on growth, promoting its new products and innovation to Australia creatives, and making Cricut solutions more accessible to Australian consumers than ever before.

According to Ashish Arora, Cricut CEO, “We are excited to embark on this journey with Synnex and work together to expand on Cricut's brand mission to help people lead creative lives. As a growing creative technology brand, it is important that we partner with a well-established, technology focused distributor in the region that shares our passion and is committed to fully realising our growth potential.

 “We are confident Synnex has the capabilities and proven experience to support Cricut in its growth journey both expanding our wonderful tight-knit community of makers and reaching a whole new audience of creative individuals and DIY-ers, who have yet to experience the wonderful world of Cricut", he added.

 “Synnex is thrilled to have Cricut onboard and to be able to offer their innovative DIY products to our broader mass-market retail partners in Australia”, says Jay Ko, Synnex Product Director.

“Personalisation is thriving, and Cricut is very relevant to this trend. With Cricut products, users can personalise just about anything they can put their creative minds to. This partnership perfectly aligns with our plans to expand our consumer offerings and create new market opportunities for our retail partners”, added Ko.

Cricut is the global leader in the connected DIY technology space. Designed specifically to motivate the creative pursuits of a growing consumer market, a community of people who want personalised, handmade items. The Cricut machines are electronic cutting machines – like a printer that cuts – that lets users cut intricate patterns in over 100’s of different materials. Along with the ability to cut, the machine can also draw and write on a variety of popular materials such as iron-on, vinyl, and Cricut’s revolutionary Infusible Ink™ system to create custom projects. Personalise everyday items like apparel, home décor, technology items, and gifts. Or, make custom stickers, decals, labels, and more in as little as 15 minutes. 

About Cricut

Cricut is a creative technology company dedicated to encouraging new ways for people to experience making at home. As an empowering lifestyle brand, Cricut’s mission is to unleash the creative potential of consumers with innovations that bring ideas to life in the form of personalised projects. Cricut’s industry-leading products include its flagship line of smart cutting machines — Cricut Maker™, Cricut Explore Air™ 2, and the recently released compact Cricut Joy — accompanied by other unique tools, such as the Cricut EasyPress™ family, Infusible Ink™ system, and a diverse collection of materials. In addition to Cricut’s core offerings, the brand also fosters a thriving community of nearly 3 million dedicated followers across social channels who love to share their projects and passion for making with the world. Learn more at cricut.com and follow along on @Cricut Australia + New Zealand  Facebook and Instagram. 

Media Coverage:

CRN: Synnex signs smart cutter vendor Cricut