The International Data Corporation (IDC) estimates the economic value of the digital transformation (DX) to be $20 trillion or more than 20% of global GDP with the cloud leading the way.

This is a growth rate that has spiked the attention of companies looking to ride the wave of business innovation fuelled by cloud technologies with 69% of businesses already using the cloud.

In the past, the major motivator for cloud computing was the shift from a capital expenditure (capex) model to an operational expense (opex) model, however the benefits of moving to the cloud have since expanded. 

The everywhere nature of the cloud means education is easily available and choice is greater of an option.

MSPs can dream big, develop their offerings and embrace ongoing needs for more choice within the cloud.

Tackling the rise in diverse business needs, limited IT resources and small budgets, the cloud not only increases revenue margins but also addresses issues that prevent businesses from keeping up with changes.

Nevertheless, the cloud DX hasn’t come without challenges.

Security protocols of the cloud networked paradigm were not always completely understood, particularly around news of hackers targeting and infiltrating popular cloud servers.

Despite these concerns, cloud service providers (CSPs) have managed to recover and implement security measures to help companies improve their current business and productivity, to secure new opportunities and transition more customers.  

Some of the biggest challenges of cloud adoption is security, time and costs but the main obstacle today is migration.

Businesses find the migration of data through the cloud a pain, however countless CSPs have purpose-built tools that enable efficient data migration to the cloud that don’t lead to downtime or create risks for data loss.

Overcoming security and migration doubts that lead companies to prefer to keep their data on local servers, assists customers in finding the right partner and applications for their business; granting safety, saving time and cutting down costs to guarantee business continuity. 

In today’s fast-paced hypercompetitive environment, companies are expected to be more flexible and efficient than ever.

To become successful in the DX journey, companies need to move from being digitally distressed to digitally empowered through the cloud.

One way forward for MSPs to align their strategies with this change is through their bundling services.

The bundling of services together and the automation of billing, support and provisioning, reduces costs and improves operational efficiency.

This appeals to specific verticals and segments by offering services all under a single monthly fee.

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